(CNN)-Chris Brown and Rihanna's careers will go head to head again on Friday, when the pair release music videos on the same day...
According to psychologist Cooper Lawrence, author of "The Cult of Celebrity," though the media has painted him as the villain, fans will continue to rally around Chris Brown as long as he keeps doing what he is doing: publicly apologizing, remaining in the spotlight, touring and making music.
"True fandom is something like a cult that brainwashes you where you are unwilling to see the reality of the person you admire," Lawrence said. "His fans will keep buying his albums because they want to feel like they are helping him. Supporting him through this tough time makes fans feel like they are a part of Brown's inner circle."
"True fandom is something like a cult that brainwashes you where you are unwilling to see the reality of the person you admire," Lawrence said. "His fans will keep buying his albums because they want to feel like they are helping him. Supporting him through this tough time makes fans feel like they are a part of Brown's inner circle."
